Women play football – everywhere. But, under what conditions and since when have they been allowed to play? Can football really kick the ball towards more equality and self-determination? Will the football world cup in Germany truly write sport's history? Won't everything return back to normal after the world cup, with women's football continuing to go largely unnoticed? What gender stereotypes do we encounter – will they change through the emergence of new images, new aesthetics, more money for and in women's football?